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TV2 says punters don't watch ads shown on TV2

What a way to diss your main income - TV2 bossman let Politiken know what their real reason for dropping all their advertising slots during the live full day coverage of the Royal wedding this Friday in Copenhagen was.

»Når der kommer reklameblokke, er der tendenser til, at seerne zapper, og det vil vi ikke risikere«, siger Lasse Bjerre.

In English: When it comes to advertising slots, there's tendencies that the viewers will 'zap' [to other channels], and we don't want to risk that".
I dunno about you guys but I'd reconsider buying any ad slots on a TV-channel who knows full well and happily announces that their viewers zap away from them. Of course we all do, it's what remotes were invented for, but still.

2,6 million people watched the live 20-hour coverage - that's half the Danish population folks - and on average a Dane watched 5 hours and 52 minutes of the fairytale wedding. But no ads, instead the show hosts spent most of the day ad libbing like nuts.

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Anonymous Adgrunt's picture
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yaksox's picture

I was half wondering if anyone outside of Denmark or Australia knew about this little event.

Dabitch's picture

Doubt it. ;)
No actually, the German royal-fanmags knew for sure.
Since the church is right up the street from my office here I spent most of the day being stopped by police as I went about my day. Weee!

James Trickery's picture

I vote that "stupid comment of the month" - Does the TV2 'bossman' lack basic media training? Or just common sense?

deeped's picture

Big thing in Swedish media. The whole thing was sent real-time.

deeped's picture

I wouldn't go that far. The royal family in Denmark is very popular and showing advertising during a wedding in this family, and when the wedding is with the crown-prince=would-be-king-when-the-queen-dies, I think it's somewhat sensitive to sell advertising.

James Trickery's picture

Those sound like better reasons for not airing the ads than the one he cited.
It's his comment I find stupid, not the decision to not show ads.