What is art direction?

Sunday cookie crumbs: Stephen Hay tackles the ever nagging question What is art direction? in this weeks alistapart.

If design lives in the details, art direction’s turf is the Big Idea.

Blur studios has some nice animations in their folio, try the Dune inspired rockfish mining story from some distant planet, there are plenty more animations where that came from.
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Dabitch's picture

Art Direction IMHO: this undeground poster and these magazine covers.

tod.brody's picture

Print isn't my thing, but those are pretty awesome.  

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