Wired: HomeBrew ipod ad opens eyes.
To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a big part in marketing, just like blogging is shaking up the news. Masters quietly posted the spot to his site a few weeks ago. It received moderate traffic until it was picked up by several blogs last week. In a matter of days, the ad has been watched more than 37,000 times, and is making the rounds on blogs and e-mail.