Zig wins Molson account

It's official - the pitch pirating trick Vaughn Whelan & Partners tried didn't work. Molson selects ZiG advertising agency to market flagship Canadian brand

Zig was pegged a bit of a dark horse despite their many years of experience with all sorts of beers, winning over creative heavyweights like Cossette Communication Group and Taxi, as well as Bensimon Byrne who created the I am Joe /Canadian rant ad. Molson went shopping for a new agency after the creative team at BB moved to Grip Ltd and the Labatt Blue account.

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Anonymous Adgrunt's picture
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deeped's picture

Being a wacko never pays.

caffeinegoddess's picture

Unless you're Jacko. ;)

deeped's picture

Then you have your own Paco! ;)