Coppertone Endless Summer - Fight - (2004) 0:30 (UK)

A married couple are having an argument. He chases his wife, who is covered from head to toe in a burka or chador religious dress to protect her modesty. We who don't understand the language are left to guess what the argument is about, but as he pulls up her sleeve, we see that she's tanned. He prays to Allah for forgiveness - but belive it or not it wasn't the sun.

Client: Coppertone Endless Summer

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Anonymous Adgrunt's picture
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sakib's picture

Intelligent. No subtitles make you glued to it even more.
Some people may ask "why does she even need sunless tanner, its not like anybody sees her".
I think that's the whole point. people use sunless tanner for themselves, to look and feel better for themselves and their loved ones.
Wonder if this is just a one-shot or if it is part of a campaign.
Also wonder who did it.

junyr's picture

Nice. I just wished I hadn't know what it was about before I saw the spot.

Dabitch's picture

You're right. I'm going to rename this as to let people see it completly unsuspecting.

sakib's picture

I agree. When I showed it around (got GREAT responses by the way), I didn't tell them what the product was and let them figure it out at the end by themselves.
So does anyone know who did this spot?

lordFredruk's picture

Stunning idea. I would love to steal it.

Dabitch's picture

Sorry @Sakib but the credits were withheld. I agree that the no subtitles move makes it even better. It makes you understand it's about her tan.