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Burger King "the ending of a McDonald's spot" (2016) 1:14 (France)

Burger King "the ending of a McDonald's spot" (2016) 1:14 (France)

McDonald's thought it dropped the mike on Burger King France with its cheeky print ad? But Burger King roared back waveing its middle finger at McDonald's in this giant sarcastic touché.

 

Petit Bateau celebrates children and their endless creativity

These print ads for clothing brand Petit Bateau featuring kids using their imagination is all kinds of cute.

Commercials: 
 

The Directional billboard #McDriveKing - print, France

Near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, two temporary billboards were built. One of them displaying 258km directions, nearly a 5-hour drive to get toe Burger King. The other showed make a left to McDonald's. Here's a short film of the day they put the sign up.

Commercials: 
 

The Directional billboard #McDriveKing (2016) case study (France)

The Directional billboard #McDriveKing (2016) case study (France)

TBWA paris have had a little fun with McDonald's and their main competitor Burger King.

 

Yves Saint Laurent "L'HOMME- directors cut" (2016) 2:40 (France)

Yves Saint Laurent "L'HOMME- directors cut" (2016) 2:40 (France)

The soundtrack to this beautifully shot Yves Saint Laurent spot for L'HOMME starring Vinnie Woolston is called “Blouson Noir,” by AaRON. The song reminds me of a slightly slower and more electro version of The National.

 

Geometry Global "Paris Résonne" (2016) 1:08 (France)

Geometry Global "Paris Résonne" (2016) 1:08 (France)

Geometry Global set out to warm the hearts of Parisians still reeling from the terrorist attacks. So they brought them music by harmonizing railings throughout the city so people could play Jingle Bells and La Marseillaise.

 

Jean-Paul Gaultier | Welcome to the Factory (2016) 1:00 (France)

Jean-Paul Gaultier | Welcome to the Factory (2016) 1:00 (France)

Sexy ladies and men hang out in a factory that is Jean-Paul Gaultier in this spot that is a crazy throwback to all kinds of eras, right down to the hiphop opera. Hiphopera? Never mind. I like it.

 

Canal + "The Fan" (2016) 1:12 (France)

Canal + "The Fan" (2016) 1:12 (France)

For over 20 years, Canal + has had exclusive rights to French football's most epic game: n Olympique de Marseille (OM) VS. Paris Saint Germain.

 

DECATHLON "40 years of sport' (2016) :39 (France)

DECATHLON "40 years of sport' (2016) :39 (France)

For 40 years, Decathlon is a leading innovator of sporting equipment like the portable basketball hoop, the snorkeling mask and even a tent that can get put up in two seconds.

 

La Croix - it's not exactly what you believe - (2016) :30 (France)

La Croix - it's not exactly what you believe - (2016) :30 (France)

Euro BETC have been doing quite well this year with a lot of good work. This ad shows us a monk-like man in sandals and a brown hooded robe, as he falls down on his knees.

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