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H-57 Creative commandments

"Creativity has no rules. Well, almost no rules. We’ve found our personal ones and wrote them down. Or, to be more precise, drew them on paper, cut out the pieces and glued them on a big cardboard. By the end of the project, we realized that these rules are what really guide us every single day.

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Heineken - Football Match - (2009) :30 (Italy)

Heineken - Football Match - (2009) :30 (Italy)

Director Erich Joiner of Tool of North America and JWT Milan created this new campaign for Heineken, set to air on Italian TV and online at areyoustillwithus.com. The guys all come over to watch the game, but one of the fellas shows up with his girlfriend in tow, and they're both wearing home-knitted team-shirts. Oh the horror.

 

Medici Senza Frontiere (Doctors without borders) White Flag - print, Italy

Lowe Pirella Fronzoni, Milan, Italy raise the white flag for Doctors without borders.

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Volkswagen Caddy - Painter / Elecrician / relax while working - print, Italy

What's wrong with this picture? (Couch is protected but the hardwood floor is not) The "painter" and "electrician" print ads for Volkswagen Caddy come from DDB, Milan.

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Meltin'Pot - I dream. I am - print, Italy

Advertised brand: Meltin' Pot. What is it, you ask? Good question indeed. It's what we call a "blind submission."

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Itama - Playboat - print, Italy

AdmCom Bologna got straight to the point when they created this campaign for Itama SeventyFive - some people really love their boats.

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Detective Magazine - details - (2008) print Italy

Grey Milano / Milano did this discreet ad for the one and only Detective Magazine. Spot the clues.

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Yamaha - WR250R (2008) Print (Italy)

All the animals of the forest put aside their differences and gather in a clearing as they stop to stare in this Yamaha ad created by Mario Esposito and Christian Longhi of 1861 United in Milan Italy.

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Sexy Camera soap dispenser "up-skirt" guerrilla

Oh god, remember that Axe upskirt mousepad thing? Here's a new variation - an upskirt soap dispenser.

Sexy Camera è la nuova candid camera erotica in onda da marzo su "FX", un canale della famiglia FOX Channels.

Wait, did they say family-channel? Ah, no, it says FX is part of the FOX channel-family. Phew. Wow this would be so much easier if the release was in a language I didn't have to guess my way around. (Fun fact, we get releases in French, Hebrew and Italian!) The actresses on the show are real porn stars I gather. These dispensers were placed in bars and gyms - mens rooms only.

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Gasser Wurstel - Winston/Jr. (2008) Print (Italy)

Photographer Winkler +Noah recently completed a campaign for Gasser Wurstel. Working with Art Director Cristina Baccelli and Copywriter Sara Ermoli of TBWA Italy, they created this "smoking man" campaign (no, sadly it doesn't have that fella from the X-Files in it).

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