Japan

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This wholesome McDonald's ad keeps going viral simply because it is wholesome.

This tweet has made the Twitterverse very angry, as all tweets do.
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Ogilvy honored as most-awarded agency at influencer marketing awards for fifth year

Agency Takes Home 23 Awards & Global Head of Influence Rahul Titus Named Game Changer of the Year

TBWA\HAKUHODO has launched a new team-building exercise game called "The Escape" on its brand new metaverse office.

Inventing a New Form of Team Building in the Hybrid Work Era with Metaverse-Based Evacuation Drills
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Spy Family - Anya appears in Shinjuku!

This is shot from a not-so-great angle, as the 3D effect isn't clearly visible here.
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Nike - Air Max Day 2022 3D animated billboard in Shinjuku, Tokyo wows passers by.

When I first saw the Nike Air 3D billboard in Shinjuku debut, I couldn't really find the words... other than - wow.

Nissan presents a Christmas gift to the 3D giant cat “Shinjuku east exit cat”

A giant cat gets on the “Nissan Light Car for Cats” “Nyassan Days”

Honda Motor Co - Last dance / The Formula 1 champion - (2021) case study and print

This print ad ran in newspapers and social media to alert the Japanese public to Honda's last formula 1 race.

Yokosuka City - THE AXIS OF PEACE (2021) 2:00 (Japan)

As explained by the creative design team: "Yokosuka Central Park was used as a "turret" during World War II.

Nyasan Days "Would you like to go more?" - Nissan Light Car for Cats | #Nyasan Days (2021) :22 (Japan)

In the fall of 2020, Nissan Motor Co., Ltd.

Head and Shoulders - "The Chase" / Ando the Spy (2021) :75 (Japan)

A series of animated adventures tells the story of how our hero, Ando the spy, discovers he has dandruff and ultimately overcomes it with h&s Scal

Head and Shoulders - Bromance / 'Winter Rescue' (2021) :60 (Japan)

This is an over-the-top spy animation depicting a bromance between the master spy and his student.

Toshiba’s Takumi Spirt Returns With “The Craftsman”

Syn’s Music Merges Classic With New To Support The Campaign’s Narrative

Dentsu to cut 6,000 jobs overseas as part of restructuring

The previously announced reorganization will eliminate redundancies and reduce agency brands from 160 to six.

Syn Presents New Collection Of Multi-Genre Music Collection Made In Japan

Two-Year Long Recording and Producing Project Now Available

Dentsu evacuated Tokyo HQ over bomb threat

The "Restaurant of Mistaken Orders" , a pop-up restaurant where all the servers have dementia to raise awareness

The restaurant of mistaken order is not your regular flashy pop-up.

Third Investment of Advertising Giant Dentsu in an Israeli Venture

Japanese advertising corporation Dentsu Inc.

TeenVoice encourages people to take a stand against climate change

For some, the withdrawal from the Paris Accord by the United States has dimmed the prospects of tackling climate change. Many are worried that the pro

Chicken Ramen “Akuma No Kimura” 「アクマのキムラー 篇」(2018) :30 (Japan)

I don't know what to say other than, this is the most metal ad I've seen.

Human Rights Day - the “Silenced Newspaper” carries only news of the marginalized (2017)

micro newspapers which are smaller than the screen of a smart phone distributed at Shibuya where most embodies diversity inside Japan on Human Rights

“ACT BEYOND BORDERS. Soaring Crane Project" to promote multiculturalism in Japan

Jomo Shimbun's newspapers have turned into origami that could be folded into a paper crane. 上毛新聞創刊130周年記念【 ACT BEYOND BORDERS 】~鶴舞う者たちプロジェクト F

In Japan, you can marry your Waifu or Husbando

Gateboxlab has launched a clever little market research portal that has already gotten press worldwide.

Kobe Shimbun "Emergency Collectives" (2017) 1:30 (Japan)

When disaster strikes such as an earthquake, it can take government officials at least 72 hours to arrive at a shelter to help people.
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Nissan "The Widest Circuit" (2017) 2:00 (Japan)

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Suntory "DNA GLASS" (2016) 1:22 (Japan)

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Dentsu Lab creates generative film for Brian Eno's latest album

Dentsu Lab Tokyo are one of the luckiest agencies in the world.

ACUVUE "Illegible Signboard" (2016) 2:00 (Japan)

Kandenko - AgIC Circuit Marker (2016) 1:50 (Japan)

Will humans live with robots in the future?

Second Life Toys "Intro" (2016) 2:00 (Japan)

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Koowho "Alcoho-Lock" (2015) 2:24 (Japan)

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AINZ & TULIPE "Interactive shop window" 2:00 (Japan)

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MetLife - My Dearest Dad & Mom - (2015) 2:30 (Japan)

BAND-MAID - / Thrill / スリル - music video (Japan)

Saga City "Alien of Ariake" (2015) 2:27 (Japan)

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Burger King releases Whopper mens perfume (again)

Pampers - Mom's first birthday - (2014) 3:50 (Japan)

TOYOTECNO encourages men to clean up.

So here's an interesting factoid. In Japan, only 7.5% of husbands clean the bathroom.

Panasonic - Neymar Jr. Chant - (2014) 2:00 (Japan)

Saison card - Use your head" - (2014) :30 (Japan)

Pocari Sweat - Dream Capsule on the moon - (2014) 8:45 (Japan)

Pocari Sweat, my favorite named sports drink, has stepped away from making really bizarre clips that we've collected prior, and into spaaaaaaaaac

LOTTE Fit's LINK gum (2014) :15 (Japan)

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New adspace in Japan: Teenage girls' thighs

Pocky - Devil & God - (2012) :30 Japan

Sunshine SAKAE - TAXI / swollen foot - (2012) :60 (Japan)

Directed by Wataru Sato, a story involving a foot and the worlds clumsiest taxi-driver shows how the victim of the foot-pain tolerates almost anything
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Nike - Building twist - (2012) (Japan)

Kewpie Tarako - Girls in town - (2012) :30 (Japan)

Honda - Connecting Lifelines - (2011)

Take a Honda, a 3G network , and a clever little idea of collecting data from the cars where they are to gather traffic data,
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Japanese trains now come equipped with light sabers

Uniqlo "UV Cut" (Director's cut) 2012 :30 Japan

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Docomo - Trees / Forest / Touchwood SH-08C - (2011)

Japan railroad / Kyushu Shinkansen - The rainbow wave - (2011) 2:00 (Japan)

To celebrate the opening of the Shinkansen trip that takes you from north to the south, operating from Hakata to Kagoshima, Dentsu arranged a 250 KM l
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Creatives help Japan - what we've seen so far.

Suntory’s BOSS Tommy Lee Jones - (2011) (Japan)

Gatorade - Gatorade Has Evolved (2010) :60 (USA)

Gatorade has evolved. So what would it be like if Serena time-traveled back to when rackets were made of wood and people just drank water?

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