Neste introduces sustainable Zero Vacation as part of its Zero Island project in Sweden

How to make domestic tourism great again? Turn an entire island into a sustainable staycation!
Jenny Nyströms "tomten"

Skärmfri™ - The lamp that tells you when you’re done surfing.

Skärmfri™ (Screenfree) is a smart new lamp that tells you when it’s time to take a break from your phone, laptop or tablet.

@Sweden on Twitter shuts down after seven years of being curated by random Swedes

After seven years, @sweden the twitter account will tweet for the last time on September 30.

Moderaterna - "Vote for Ulf - Please" (2018) :60 (Sweden)

Ulf Kristersson's wife, speaks frankly to the camera.

IKEA applauds the GDPR in a contextual print ad

If you've been living under a rock and suddenly wondering why you're getting an email from everything website you ever signed up for detaili

Länsförsäkringar (insurance company) - #ImPerfect case study (2018) 2:00 (Sweden)

Länsförsäkringar (insurance company) - #ImPerfect case study

Alternative for Sweden (AfS) - A call for help to the American people - 1:20 (Sweden)

This ad has taught me something, it's perfectly legal for citizens of other countries to donate to a political party in Sweden. I had no idea!

Audi "Backseat driver" (2018) 1:47 (Sweden)

Audi Sweden created the backseat driver experience for all women who are fed up with men telling them how to drive.

Europride - The Voice of Change (2018)1:25 - Sweden

The Voice of Change is an innovative radio spot recorded over seven months.
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Herbal Essences - Changes / Jazmin (2017) :30 (Sweden)

Jazmin went from a straightened bleach blond punk, to a natural tight jazzy bun when she switched musical gears in life.

Herbal Essences - Changes / Jesse (2017) :30 (Sweden)

Jesse came into her own when she became a young mother already in highschool.

Herbal Essences - Changes / Brianna (2017) :30 (Sweden)

hair or weave look at a ballet audition, and how that made her decide to change and go fully natural.

Herbal Essences - Changes / Trin (2017) :30 (Sweden)

Pissjar Sans - a font made from piss (literally)

As they were adding their final touches to their new album Apathy and Cheap thrills the Swedish punk bad Pissjar figured they needed something extra f
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Ume.net - Internet History (2017) :30 (Sweden)

Without the internet, his life was terrible.

Resumé - helgintervju, Åsk Wäppling


Feminist party Sweden jams Swedish flag into meat grinder: "Out with the racists in with the feminists"

It's only a year until the next election in Swede, and the feminist party "Feministiskt Initiativ" a.k.a Fi!

Västtrafik "Bus Words" (2017) :45 (Sweden)

Expekt - Tennis bet / Heat is on (2016) :30 (Sweden)

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Zlatan Shows Attitude for New Limited Edition T-shirt Line

When it comes to Attitude, there’s really only one suitable messenger - Zlatan Ibrahimovic.

Volvo "The Get Away Car" (2017) 2:51 (Sweden)

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BRIS - Swedish, non-profit children's rights organization

BRIS is a Swedish, non-profit children´s rights organization.

IKEA "retail therapy" (2016) 1:22 (Sweden)


Dare to be diverse when you hire people in advertising

When I wrote ”Våga anställa annorlunda – på riktigt” for Sweden's leading advertising & media paper Resumé, it came hot on the heels of anoth

Sweden celebrates 250 years of Freedom of speech with ad campaign & Women journalist seminar

he Ministry of Foreign affairs in Sweden have produced this silent ad called #Free the Speech for the 250th anniversary of our Freedom Of the press la

MishCatt “Another Dimension” (2016) music video

Rising Costa Rican MishCatt’s has just released her new video for “Another Dimension”

E ON "Solar Christmas Experience" (2016) 1:30 (Sweden)

SAS "Moviestar" (2016) :20 (Sweden)

SAS "Bizcation" (2016) :20 (Sweden)

Going on Bizcation. Where you design some stuff, come up with a big product idea, get your exit strategy in place, and then retire.

SAS "City Church Bells" (2016) :45 (Sweden)

SAS "Big Bike Ride" (2016) 1:30 (Sweden)

Hemköp's prices are the same online as they are offline

iZettle - Big things start small (2016) :30 (Sweden)

“Big things start small' is the basic premise that’s dramatized in the TVC, where a barber runs a super tiny salon that specializes in voluminous

IM Sweden - Det Nya Landet / The New Country (2016) :90 (Sweden)

It's my job here to stay objective on the commercials topic, and comment on the adverts execution, but sometimes this gets difficult.

Reebok wants you to stop using the wrong shoes at the gym

IKEA in collaboration with ACNE release the all new 2017 IKEA digital catalogue, and you’ll read it wherever you want to.

From a user perspective, the new app offers a much more inspiring and intense feeling of content.

Ikea "let's relax" (2016) 1:35 (Sweden)


The social web made the web asocial - from clickbait to Gawker.

Every fortnight I write a piece for the opinion pages of Resumé, this week I decided to translate it.

A-Z - The Inner Voice (2016) 1:50 (Sweden)


Samsung "Virtual motivation" (2016) 3:40 (Sweden)

Audi "the 3D audio song" (2016) 1:29 (Sweden)

Vimla - Make a difference short (2016) :15 (Sweden)

Vimla - Dance for a difference! (2016) :20 (Sweden)

Vimla - Call For Difference! (2016) :40 (Sweden)

Vimla - A Love Story - (2016) 1:45 (Sweden)

Com Hem "Come home to play" (2016) 1:00 (Sweden)

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Biggans Böcklingpastej gets redesigned by Bedow.

Us Swedes are a funny lot, not only do we eat a lot of fish prepared in a plethora of ways, we also like to store it in unusual containers.

Reebok "Disco chalk" (2016) :04 (Sweden)

1 Comment

Sweden's top talents redefine the "creative brief"


Swedish Liberal party has a new logo - that looks like a penis.

The Liberal People's Party in Sweden (formerly known as Folkpartiet now known as Liberalerna) have changed their logo.

Swedish journalists call the Swedish Number: Man on the line says media lies & no freedom of speech

Swedish number hijacked by trolls - and may I say "I told you so"?


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