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Labour isn't working - billboard 1978

This poster is often cited as being instrumental in the fall of James Callaghan's Labour administration, and certainly changed the way political advertising was done in the UK. It launched the brothers Saatchi's advertising agency kingdom and put Margaret Thatcher in power. All of this was done with a pun! Or play on words, if you prefer.

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Bovril - Terry Wogan & Bovril Cubes - (1978) :30 (UK)

Bovril - Terry Wogan & Bovril Cubes - (1978) :30 (UK)

3 pence off some Bovril cubes! Why that's a blooming fortune!

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Cinzano - Bar - (1978)

Cinzano  - Bar - (1978)

Leonard Rossiter and Joan Collins have little drink before dinner.

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Brut Deo - Henry Cooper and Kevin Keegan (1976) :30 (UK)

Brut Deo - Henry Cooper and Kevin Keegan (1976) :30 (UK)

Men getting sweaty together!

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Kinder Surprise - Humpty Dumpty Egg man - (1975) :30 (UK)

Kinder Surprise - Humpty Dumpty Egg man - (1975) :30 (UK)

I think this was a success, I remember that they showed it to us in adschool and we were all gobsmacked. Still freaks me right the hell out. I'm sure it inspired the teletubbies.

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ICI Fibers - The New Way to Dress - (1974) :30

ICI Fibers - The New Way to Dress - (1974) :30

"The new way to dress" in Crimplene for men and Terylene, the new way to dress is in ICI fibers....

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Hovis bread - Uphill - (1973) 0:35 (UK)

Hovis bread - Uphill - (1973) 0:35 (UK)

A young lad works hard for his Hovis

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Pepsi - The kind of girl I could talk to - (1972) :30 (UK)

Pepsi - The kind of girl I could talk to - (1972) :30 (UK)

Tagline: Lip smackin - thirst quenchin - ace tastin - motivatin - good buzzin - cool talkin - high walkin - fast livin - ever givin - cool fizzin PEPSI

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Lucozade - One up, One still in bed - (1972) :30 (UK)

Lucozade - One up, One still in bed - (1972) :30 (UK)

One up, one still in bed. This was before Ogilvy changed the marketing strategy, from selling the drink as help for convalescents, to turning it into an energy drink. All I know is; it cures hangovers.

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Benson and Hedges - Border exchange - (1972) 0:55 (UK)

Benson and Hedges - Border exchange - (1972) 0:55 (UK)

The dramatic exchange. What's in the case?

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