MĂŒller FRijjâs latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Public, the platform for long-term investing, has announced a new brand campaign with the tagline: âInvesting for those who take
This campaign will put you to sleep (and itâs supposed to). âInsomniAds,â the latest creative extension of Sinai Health
Centro de Periodismo Investigativo (CPI) is an investigative newspaper in Puerto Rico, and with the help of DDB they used twitter right. They created 2000 twitter journalists who all followed 2000 people (that famous twitter limit), and then paid attention. They saw what ordinary people tweeted, famous people tweeted, government employees tweeted and sometimes they find things that lead to stories... This is a nice new twist to the twitter establishment, and it knocks the usual tactic of having a "announcement account" that follows no one off its perch. Nicely done.
Client: Centro de Periodismo Investigativo (CPI)
Agency: DDB Latina Puerto Rico
Creative Directors: Enrique Renta, Manuel Bordé, Santiago Cuesta
Copywriting: Manuel Bordé, Santiago Cuesta
Art Direction: Luis Figueroa, Juan Carlos LĂłpez
Digital Planning: Jose RamĂłn Gonzalez, Janette Robles
