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Panos swimwear catalog used Sweden's popular drag show artist Richard Engfors as their swimsuit model.
The collections concept is Unlimited Love, inside the swimwear there's a poem written by the designer, it refers to Sappho, one of the earliest writers about female homosexuality, and Aphrodite, the goddess of love.
This bold move got plenty of press attention, the newspaper aftonbladet reported that the catalog has been rejected in Lebanon and Saudi Arabia, and now even Finland.
The catalog was sent out to 17 out of 25 target countries but has now been recalled. Panos has chosen to reshoot with the Greek athlete Aleka instead.
From Aftonbladet's quick chat with the Panos Emporium's founder and Creative Director, Panos Papadopoulos.:
- "Rickard didn't want to join at first. But then I sent him 2-3 swimsuits and some bikinis and then he changed his mind."
Now the images are about to be stopped in both Lebanon and Saudi Arabia.
- "Today I have received reports that the images may probably be banned. I feel shaken. My thought was never to create any conflicts", says Papadopoulos.
Aftonbladet: What was the idea?
- I wanted to make a collection that is emotionally revolutionary - not in a political way. Now I risk being boycotted in the Middle East. It's not fun - but I have to take responsibility for what I've done.
Why did you choose a guy as a bikini model?
- This is a collection based on love. In ancient Greece, it was said that love is a feeling. I just followed my feelings.