In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
"Andy, Justin tested positive. Let's do a Cue-test" the mother says, and the little kid agrees. What's a cue test? All the other connected devices in the house ask this, while some scurry away scared, as Gal Gadot introduces herself as the smart home testing gadget.
“This Super Bowl Sunday, I’m excited to introduce more people to Cue, an empowering smart device for your health that gives me hope for a healthier future,” Gal said in a statement.
Cue Health is a California-based healthcare technology company, and their smart device is a home testing lab for Covid-19, they claim it's the most accurate home testing kit and can send you results to your smart phone in 20 minutes. Ayub Khattak, chief executive officer of Cue Health explains: “Cue’s mission has always been to empower people to live their healthiest lives. Together with the one and only Gal Gadot, Cue comes to life on one of the world’s biggest stages as the heroic, essential smart device that people can rely on to manage their own health and the health of their families.”
In the Superbowl commercial, all the other smart devices eventually warm up to Cue, with Gadot's purring voice.
Client: Cue Health
Principal talent: Gal Gadot
