Cut+Run’s Jon Grover Edits Ballsy “Euphemisms” Spot for Gold Bond

Leading skincare brand Gold Bond recently debuted an irreverent new national TV and social campaign to tout its iconic body and foot powder products. Part of Gold Bond’s broader Champion Your Skin campaign advocating for real skin, the new work gets real about powder—why guys use it, where they use it, and most importantly, how they talk about it.

The work comes from independent advertising agency Terri & Sandy, which became Gold Bond’s AOR in January 2020, and was directed by Nalle Sjoblad and edited by Cut+Run’s Jon Grover.

The campaign launched on Facebook, Instagram and other digital properties with a 60-second anthem that was “too ballsy for broadcast.” Called “Euphemisms,” the spot features a pair of young men discussing a problem as old as time itself: sweaty balls. From ancient Rome through the Middle Ages, from Godfather-era New York to ‘80s Wall Street and beyond, our characters complain about “slick stones,” “moist marbles,” and “over-steeped teabags” until, finally, Gold Bond arrives to promise “There’s freshness in your future.”

The humorous campaign continues with two 15-second spots for national broadcast TV. The spots introduce a recurring character named G.B. Powders, a sage voice of reason who helps young men see the error of their wet ways.

CREATIVE CREDITS:

Client: Gold Bond (Sanofi S.A.)

Head of Personal Care, US Consumer Health: Helene Pamon

Personal Care Portfolio Lead:  Jessica Graf

Senior Brand Lead Skincare: Amanda Avery

Senior Brand Lead Skincare: Martha Page

Personal Care Assistant  Brand Lead: Gabrielle Porter

Lead Creative & Strategic Agency: Terri & Sandy

Co-Founder & Co-CEO: Terri Meyer

Co-Founder & Co-CEO: Sandy Greenberg

Creative Director, Copywriting: Todd Condie

Creative Director, Art Direction: Mike Cicale

Copywriter:  Rebecca Baldwin

Art Director: Luke Johnson

Junior Art Director: Christian Baron

Executive Producer: Daniel Maughan

Head of Strategy: Tracy Chapman

Integrated Account Director: Dani Blevins

Integrated Account Director: Jasmine McDavid

Account Executive: Anthony Sanchez

Production Company: Spark & Riot

Director: Nalle Sjoblad

Executive Producer: Ana de Diego

Producer: Henri Hamalainen

Line Producer: Ivan Ivanov

Director of Photography: Max Smeds

Production Designer: Emil Gigov

Stylist: Sergei Yordanov

Editorial Company: Cut & Run NY

Editor: Jon Grover

Managing Partner: Lauren Hertzberg

Senior Producer: Eytan Gutman

Assistant Editor: Evan Bahnsen

Finishing Company: Jogger

Senior Flame Artists: Joseph Grosso

Senior Producer: Mike Tockman

VFX Company: B2Y Productions

VFX Supervisor: Dimitar Itskov

Compositing: Pavel Pavlov, Ivaylo Nedkov, Dimitar Itskov

3D: Plamen Ivanov & Jelio Demerdjiev

VFX Producer: Bogomil Georgiev

Mix:  Sound Lounge

Executive Producer: Susie Shuttleworth

Mixer: Tom Jucarone

Senior Producer: Lauren Mullen

Color:  Nice Shoes

Colorist: Maria Carretero

Color Assistant: Matt Annitto

Executive Producer: Tara Holmes

Producer: Andrew Pandolfino

Music: Citizen Music

Executive Producer: Amanda Fink Mandell

Head of Production: Theo de Gunzburg

Music Supervisor: Patrick Oliver (Pretty Good Songs)

Music courtesy of Extreme Music

Music Supervisor: Patrick Oliver (Pretty Good Songs)