In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
This is cutwater's first appearance in the national Super Bowl limelight, though they had a regional ad last year. The ad praises the everyday geniuses who find clever shortcuts to time-wasting work, like blowtorching snow off your drive, cleaning up the snack crumbs by throwing the entire wood serving plate into the fire, and I suppose, not removing your silly ski hat despite being indoors. Well, these heroes like their shortcuts, and a good timesaver is to grab a can of pre-made cocktails. Tagline: Cutwater - Bar Quality cocktails in a can.
Client: Anheuser-Busch
Ad agency: AKQA
