CVS wants you to take a deep breath. That's why they took a deep breath and stopped selling cigarettes. And are expanding their minute clinic. It's important to realize this deep breath decision is costing CVS 2 Billion a year, so you best believe they're going to make up for that lost revenue somehow. Whether it's through markups on their other products (like the unhealthy snacks they sell) or fewer people working behind the check-out counter, no company is going to lose that much cash every year and shrug about it. Just saying.
Client: CVS
Agency: BBDO
Creative Group Head: Tom Darbyshire
Producer: Regina Iannuzzi
Art Director: Bill Schwabb
BBDO Music Producer: Rani Vaz
Account Person(s): Morgan Seamark, Francine Li, Justin Perrelli, Cullen Schielle, Justin Clark
Production Company: RSA
Director: Jake Scott
DP: Trent
Editorial: Crew Cuts
Editors: Sherri Margulies, Danielle Sclafani
Color Grading: Nice Shoes
Colorist: Chris Ryan
Executive Producer: Ed Koenig
Producer: Rebecca Mitchell
Music House: Tone Farmer
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
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