Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
A little girl watches as her mother or older sister gets ready and makes sure to sample smell each of the DATE scents on the counter. "DATE - the only scent you need," says the voiceover, as all of the scents - named women's names like "Nathalie" - are available as roll-on deodorant, shampoo, and eau de cologne.
At the end, the little girl plays dress-up, complete with DATE and bad makeup.