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Daredevil, Netflix's original super hero series, is known for some crazy action fight scenes. To promote season 2, DDB created a multi-billboard installation encouraging sharing on social with the hashtags #Daredevil, #Punisher and #Elektra. The billboards evolved every 48 hours, based on who was winning "the fight," on social by being the most talked about. As a result, the losing ones were updated to show they had taken physical damage.
Client: Netflix
Agency: DDB Canada Vancouver
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Dean Lee
Associate Creative Director: Daryl Gardiner
Copywriter: Daryl Gardiner / Jon Mandell
Art Director: John Larigakis
Business Director: Roger Nairn
Strategist: Rob Newell, Jacqueline Lee
Agency Producer: Matthew Sy
Retoucher: Pierre Bourjo
Character Artwork: Ignition Creative
OOH Production: Clear Channel Canada
Media Agency: MEC Global