National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, âAdd Some Playâ, developed by creative
Daredevil, Netflix's original super hero series, is known for some crazy action fight scenes. To promote season 2, DDB created a multi-billboard installation encouraging sharing on social with the hashtags #Daredevil, #Punisher and #Elektra. The billboards evolved every 48 hours, based on who was winning "the fight," on social by being the most talked about. As a result, the losing ones were updated to show they had taken physical damage.
Client: Netflix
Agency: DDB Canada Vancouver
Chief Creative Officer: Cosmo Campbell
Executive Creative Director: Dean Lee
Associate Creative Director: Daryl Gardiner
Copywriter: Daryl Gardiner / Jon Mandell
Art Director: John Larigakis
Business Director: Roger Nairn
Strategist: Rob Newell, Jacqueline Lee
Agency Producer: Matthew Sy
Retoucher: Pierre Bourjo
Character Artwork: Ignition Creative
OOH Production: Clear Channel Canada
Media Agency: MEC Global