Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Really nice idea for sports store Decathlon. For the holidays, for anyone who bought something at Decathlon to the gift of sport, the brand would give a further gift: giftwrap that was meant to be used in sport. Think, wrapping paper made from the same microfiber that their towels are made from and resistance band "bows." Neat.
Agency: BBDO Belgium