Dell Technologies "Magic with Columbia Sportswear" (2017) :30 (USA)

Transforming data storage. To an omnipresent force. Does that seem so hocus-pocus? not really, no. No. Just the work of some wicked engineers. Who help Columbia Sportswear elevate their infrastructure to the cloud. Cloud storage. I'm aware of it. I have it on my iPhone. So product production and delivery could work as one powerful entity. Magic can't make digital transformation happen. But we can. Thats the power of Dell EMC. Part of Dell technologies. Okay, Jeffrey Wright, Imma let you finish as I know you get paid to do this, but Dell isn't magic It's a bunch of tech geeks. Don't you feel like this concept is better suited to the late 1990's when none of us know what stuff cloud storage was? Wright as the saving grace here as are the fun graphic illustrations of all his points. It certainly doesn't help that this campaign was also directed by Tom Hooper, the Academy-award winner behind 'The King's Speech."

Also check out:
Magic
Magic With GE
Magic with Chitale Dairy

Dell Technologies
Chief Marketing Officer - Jeremy Burton
SVP Global Brand and Creative - Liz Matthews
Director Brand Strategy and Advertising - Rachael Henke
Brand Strategy and Advertising- Valerie Daubert

Y&R
Global Executive Creative Director - Christian Carl
Global Creative Director - Thomas Shim
Copywriter, Creative Director - Justin Ebert
Executive Producer - Bobby Jacques
Content Producer - Nicole Lederman
Sr Business Manager- Maggie Diaz
President, Global Technology & Business Practice - Joe Rivas
Account Director- Heather Hosey
Group Account Director - Rachel Krouse
Account Executive- George Rainaldi
Strategic Planning Director - Jenna Rounds

Production Company: Smuggler
Director: Tom Hooper
Co Founder: Brian Carmody
Executive Producer: Shannon Jones
DP: Justin Brown
Line Producer: Alex Lisee

Edit House: Rock Paper Scissors
Editor (It’s Not Magic): Adam Pertofsky
Editor (GE, Columbia, Chitale): Ted Guard
Executive Producer: Eve Kornblum
Producer: Jenny Greenfield

VFX: Framestore NY
Dez Macleod-Veilleux - Executive Producer
Maura Hurley - Senior Producer
David Mellor - Creative Director
Gigi Ng - Senior Flame Artist / VFX Supervisor
Georgios Cherouvim - Senior CG Lead
Dan Soloman - Senior Designer
Karch Coom - Senior Compositor
Callum McKeveny - Concept Designer / Senior Matte Painter

Color: Company 3
Colorist: Tim Masick

Sound: Sound Lounge
Mixer/Sound Designer – Tom Jucarone

Projection Mapping: Go 2 Productions

Music: duotone audio group
Executive Producer: Ross Hopman
Creative Director: Jack Livesey
Producer: Gio Lobato