I'll just preface all of this with the fact that I never use Tampax. That's due to this campaign back in 1989, the brand kept busting the "virgin myth" in ads well into the 1990s, which I always found to be quite weird. And the applicator, there are many reasons not to want that, as this pursette ad will explain to you in comic book form, but my reason is how my mother replied when I asked what they were for.
"What are those applicators for, mom?"
"Oh, that's for the women who are afraid to touch themselves", she snarked.
Now, we are not all blessed with blunt mothers who call things as they see it, so I realize some of the ads running in seventeen magazine were targeting a more sheltered demographic. But I still rolled my eyes and never bought the brand.
So, I won't threaten to boycott a product I never use, but this might turn some other Tampax loyal users off.
This trans-identified comedian named Dylan Mulvaney has 2.2 million followers on TikTok. In the video above Dylan Mulvaney describes a scenario straight from an episode of "Sex and the city", a woman in the cubicle next to Dylan asks for a tampon. A scene that literally wouldn't happen in real life.
Who even sits in a cubicle next to another cubicle if there are more than two? Women caught out make a temporary pad from toilet paper and carry on. We do not ask strangers for a gross tampon that has been rolling around in their purse for lord knows how long. We ask our best friends, and that question - with the sneaky like a drug deal exchange - happens outside of the ladies' room, or we'll travel in pairs to the ladies' room. Strangers may have cups, big fat pads, tampons from brands I would never use, tiny pads that wouldn't help me better than toilet paper, tampons in the wrong size, scented things, and so on - which is why we don't ask strangers. It's like shouting "Hey Bruce, can I borrow your other jockstrap?" across the locker room. Also, shocker, lots of ladies' rooms around the world come equipped with those little machines that sell tampons and pads for cheap, so the question wouldn't even have to come up.
As an autogynephilic fantasy, this isn't an unusual one. The transgender-identified Jessica Yaniv who was instrumental in getting women banned from Twitter spoke about carrying tampons for the same reason. Yaniv even went so far as to ask young women online if it was OK to help any young girl who requested a tampon with a demonstration on how to insert it.
If you just shivered with creep-vibes it is because this behavior is creepy, and your natural instinct to be repulsed is correct. The "I just want to pee" crowd has paved way for the "participate in my fetish" crowd, as feminists warned would happen. The fetish is to be seen as a "fellow woman" by women and girls. The assumption is that we share tampons (it's always tampons, never pads), by passing them under the cubicle wall as if it was a "no toilet paper here" situation.
Dylan Mulvaney popped back on TikTik a few days later with exciting news, claiming that Tampax contacted them about collaboration after Dylan's "tampon-TikTok" went viral with over five million likes. This has now been reported in Boredpanda as a fact.
"It seemed that Tampax were quite interested in working with Dylan afterwards. What an incredible outcome!"
Incredible, indeed. To have a transgender-identified TikTok comedian represent your brand in collaboration might seem a tempting idea, as Dylan clearly has a massive reach on TikTok. The initial TikTok has five million likes, after all.
But the collaboration wouldn't be the obviously humorous one like when Sandee Crack, a well-known Australian Drag queen, appeared in a Libra tampon ad where the entire story is acted out in a club bathroom back in 2012. That ad received complaints for being transphobic, as the entire joke that was set up in the scene was that a man would never have tampons in his purse. And "drag queens" are men.
For all we know, the above TikTok is just another fantasy in Dylan Mulvaney's life much like the unlikely story of a woman shouting across cubicle walls for tampons. It could just be skit they're acting out as they acknowledge they don't have a 😺, so a collaboration with them by a brand they can not use would be quite strange.
However, when all sorts of brands like Estee Lauder, Pantene, Dove "Real Moms", Secret deodorant, Freda feminine protection, Gillette razors, and lingerie brands like Blush use men and trans-identified people in their advertising, it's quite hard to tell these days as trans-identified people are the new top models. And again, five million likes on TikTok - a brand manager may have reached out and something is in the works right now.
We've contacted Tampax and P&G for comment, but have not received any reply at this time, I did inform them when my deadline was. If they do respond, I will update this article.