Diesel Scorpion ad gets banned after no longer running

Diesel's Scoprion ad has been banned by the ASA after a run in The Sunday Times Style Magazine lead to complains.

The complainants objected that the position of the women's legs around the man's body overtly suggested sexual behaviour and was therefore offensive. They were also concerned that the image was unsuitable in a magazine that might be seen by children. One complainant, who believed the man in the ad was black, objected that the ad was racist.


Here's the ruling by the ASA:


The ASA noted Diesel's assurance that the ad was no longer appearing. We also noted the surreal and stylized nature of the image but considered the nudity and the position of the women in relation to the man's body was a clear allusion to sexual behaviour and unsuitable for a newspaper supplement with a broad readership. We considered, however, that the use of a male model with dark skin was intended to create contrast with the light skin of the women's legs and was unlikely to be seen as racist. We concluded that the sexual image was likely to cause serious or widespread offence and was unsuitable in a magazine that could be seen by children.

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