Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Here we have the new variant of the manic pixie dream girl, a lanky blond with multi-coloured socks & gold shoes. Just the right amount of quirky to be.... quirky, I suppose. On paper, I can see how this idea may have worked as it is simply silly to be silly, but I have a feeling that the reactions to it will be thousands of twitter accounts being upset about the fact that 29 year old Hayley Magnus still looks like a lanky teenager in her skinny jeans.
Client: Diet Coke
Music: Sam Gelliatry - Long Distance