Diet Pepsi - Ray Charles & Joe Montana / Blind taste test (1990) :30 (USA)

Diet Pepsi - Ray Charles & Joe Montana / Blind taste test (1990) :30 (USA)

The NFL star Joe Montana joins the legendary R&B singer Ray Charles in this pitch for the soft drink, by taking "the Pepsi challenge". Sneaky Ray gets the right one, by doing a quick switch, notice how Joe tries to get it back at the end.


Ad agency: BBDO
Director: Joe Pytka
Principal talent: Ray Charles & Joe Montana

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.