AdLand is Back
After an amazing 20+ years, AdLand's founder Åsk "Dabitch" Wäppling needed to move on. But that didn't mean this amazing website had to go too!
The NFL star Joe Montana joins the legendary R&B singer Ray Charles in this pitch for the soft drink, by taking "the Pepsi challenge". Sneaky Ray gets the right one, by doing a quick switch, notice how Joe tries to get it back at the end.
Ad agency: BBDO
Director: Joe Pytka
Principal talent: Ray Charles & Joe Montana