Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Ray Charles holds auditions where everyone sing his jingle, in various ways. We have an opera singer, country singers, some sort of rock singer and even Tiny Tim.
Director: Joe Pytka
Producer: Bill Hayden
Executive Producer: Suellen Wagner
Advertising Agency: BBDO / NY
Agency Producer: Tony Frere
Copywriters: Bill Bruce, Al Merrin, Michael Patti
Creative Directors: Al Merrin, Ted Sann
Editorial Company: Red Car / LA
Editor: Rob Watzke
Music Company: Sunday Productions, Peter Colfield, Al Merrin
Principal talent: Ray Charles, Tiny Tim
Original upload below.