In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Ray Charles holds auditions where everyone sing his jingle, in various ways. We have an opera singer, country singers, some sort of rock singer and even Tiny Tim.
Director: Joe Pytka
Producer: Bill Hayden
Executive Producer: Suellen Wagner
Advertising Agency: BBDO / NY
Agency Producer: Tony Frere
Copywriters: Bill Bruce, Al Merrin, Michael Patti
Creative Directors: Al Merrin, Ted Sann
Editorial Company: Red Car / LA
Editor: Rob Watzke
Music Company: Sunday Productions, Peter Colfield, Al Merrin
Principal talent: Ray Charles, Tiny Tim
Original upload below.
