Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Cindy is sitting in a room on a chair with wooden armrests. An open curtain billows behind her providing sunlight, as it shines onto a broken marble statue on the floor. Enter Malcolm McDowell, who plays the part of Trevor Goodchild.
"Something wrong?" he asks Cindy.
And suddenly she turns into the animated Cindy Flux version, bouncing around in Aeon Flux's animated world.
In this variant, when she returns, Malcolm McDowell says "Now I know you're crazy" to which Cindy retorts "No, now you know what I want. What a dump." In the alternate edit in adland's commercial archive here, she orders him to clean up.
Principal talent: Malcolm McDowell and Cindy Crawford