AdLand is back!

Discover - Dawn of Discover (1986) :60 (USA)

Discover - Dawn of Discover (1986) :60 (USA)

This is the dawn of Discovercard they sing in the jingle to a montage of weddings, beach vacations, etcetera as the VO explains that there are very few things in this world that cost you notheing to get and pay you back every day. Sears, Roebuck & Co. had a novel cash-back plan and no annual fee as a strategy when they wanted to expand their financial services. With a one minute long super bowl ad, they challenged MasterCard and Visa.

Discover - Dawn of Discover (1986) :60 (USA)
0 seconds of 0 secondsVolume 90%
Press shift question mark to access a list of keyboard shortcuts
00:00
00:00
00:00
 

Ad agency: J. Walter Thompson

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to AdLand.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.