Discovery Channel - I Love The World / The World Is Just Awesome (2008) :60 (USA)

Boom-dee-ada, booom-dee-ada, boom-dee-ada, boom-dee-ada indeed.
Agency: 72andSunny

Said Dan Bragg, VP Creative Director, Discovery Communications, "Our collaboration with 72andSunny was fantastic. They brought us a clear strategy, brand positioning, creative point-of-view and ultimately, a campaign of significance. With their creative partnership, this idea and execution, they really helped reinvent how people engage with our brand and capitalized on the cultural momentum our programs have been delivering on for so many years."

"Part of the fun of building a brand platform with Discovery Channel is their heritage of inspiring content and their smart, active fan base," said Glenn Cole, Creative Director and Co-Founder, 72andSunny. "Our goal was to create an idea that took advantage of that: Discovery Channel is The World’s Biggest Fan of the World. Bringing an idea like that to life is just what it sounds like—a party. How does the World’s Biggest Fan of the World express itself? Easy. The world is just awesome

Title: :60 "I Love the World"
Client: Discovery Networks
Airdate: April 15, 2008

Ad Agency: 72andSunny / Los Angeles, CA
Creative Director/Partner: Glenn Cole
Creative Director/Designer: Bryan Rowles
Creative Director/Writer: Jason Norcross
Executive Producer: Sam Baerwald
Producer: Angelo Ferrugia
Brand Director: Alex Schneider
Brand Manager: Nicole Bush

Production Company: Outsider / Santa Monica, CA
Director: James Rouse
Director of Photography: Max Goldman
Production Co. Producer: Jeremy Barrett

Editorial Company: Mad River Post / Santa Monica, CA
Editor: Lucas Eskin
Editorial Producer: Ann Kirk

Visual Effects & Online Edit: Method / Santa Monica, CA
Effects Artist: Alex Kolansinski
Online Artist: Alex Kolansinski
Effects Producer: Helena Lee

Music: Beacon Street/ Venice, CA
Composer/Arranger: Brian Chapman
Producer: Adrea Lavezzoli

Sound Design: Lime / Santa Monica, CA
Arranger: Loren Silber

Telecine Studios: Company 3 / Santa Monica, CA
Telecine Colorist: Stefan Sonnenfeld

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bluelobster's picture

It's been a very long time since I've seen a television network promo (at least here in the States) that was even remotely memorable or was otherwise just a great video to watch. This is one of my absolute favorite spots running on US television today, and I give *major* kudos to the agency who cooked it up.

RLDavies's picture

Very well done, and the tune is catchy. A bit too soppy to be shown in the UK, I think, but you never know.

I assume the guy driving down the sand dune says "I like to go fast", but... it sure sounds like "come".

Dabitch's picture

Personally, I'm loving the Mythbusters dudes little diddly in this. But then again, I don't recognize the other shows (hosts) .

caffeinegoddess's picture

The concept also would have been good for a pro-bono environmental "love your earth" sort of spot as well.