National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
It's not very obvious but Tony is in Munich. He's got garlic breath from all the sausages. There's even a good chance he's tipsy from the giant beers he's been quaffing. Although not really, because let's face it, he's at home doing a slap-ankle dance by the microwave because he lives in a fantasy called virtual reality when he could be dancing in lederhosen for real. On second thought, maybe it's good he isn't. But regardless, I love this simple insight. Travel for real. It's better.
Client: Emirates Group
Product: Dnata Travel
Agency: TBWA\RAAD Dubai
CCO: Walid Kanaan
ECD: Fouad Abdel Malak
CD: Manuel Bordé
Creative Team: Gabriel Gama, Guilherme Grossi, Oswaldo Sa
Head of Art: Claudio Campisto
Head of Accounts: Joe Laham
Account Team: Monisha Mirchindani, Heba Younes
Production House: Good People
Director: Ali Ali
DOP: Pierre Mouarkech
Editor: Amr Rabee
Executive Producer: Michel Abou Zeid
Grading: Karim Mira
Sound Design: Hosny Ali
Online: Lizard, Cairo