Dodge banner ad so 1999

Last week, the NYTimes reported that before a deal was inked for Lee Iacocca, the retired Chrysler chairman, to pitch cars in ads for Dodge for their employee pricing for everyone (following on the footsteps of General Motors), the 3 ads had already been shot. A bid odd. The ads also feature Jason Alexander. A deal must have been reached as I saw one of the ads last night.

Anyway, today I saw this banner ad:

I had to shrink the size down a bit to make it fit for AdLand, which makes it look a bit better. So here's a snippet at actual size:

Why, oh why, would you let something like that get on the net? Did they not have any photographs or better quality screengrabs that they could have used? Geez. Talk about making your work look totally unprofessional. This might have been ok back in '99 but come on.

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Anonymous Adgrunt's picture
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Dabitch's picture

Yeah really, what the heck is going in those pictures? It looks like Jason Alexander is wearing some 1980's shoulderpads.

anothercopywriter's picture

With this kind of brilliant marketing tactic, is it any wonder that the Japanese are trouncing American auto makers?

silver3's picture

I like it.

It leaves you guessing as to what their hands are realling doing.

anothercopywriter's picture

And judging by the look on Lee's face, that could be just about anything...

Dabitch's picture

IIik! Gross!

TDD's picture

To me, Jason Alexander looks like he is about to kill Lee Iacocca. Maybe Jason wasn't happy with his 'employee price'.