Doritos giant vending machine stage at #sxsw

Doritos giant vending machine stage at #sxsw

Oh wait, hold up. Something happened at SXSW that we should take note of,. The giant Doritos vending machine.

This weekend’s SXSW Music Festival featured a special stage that was a giant Doritos Vending Machine as part of Doritos launch of their new “Jacked” chip. The machine, created by Goodby, Silverstein and Partners, was 50 times larger than a typical vending machine, totaling six stories. The machine featured real bags of Doritos with giant chips in them. At the lowest level of the machine was a stage.
The stage saw several performers over the weekend, including a kick-off with Snoop Dogg and several other musical performances.

so hilarious. Ad agency: Goodby, Silverstein and Partners

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