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Britvic's youthful spring water brand Drench, is rather clear in what it is attempting to communicate - drink more (Drench) water.
The ad kicks off a three month, £2.4 million promotional campaign (supported on radio and in-store) for Britvic. From britvic.co.uk:
"The new Drench campaign allows us to communicate an engaging message around mental hydration that differentiates us from other water brands on the market," said Andrew Marsden, marketing director, Britvic. "Consumer response to this concept has been positive to date with the new tagline receiving a very strong and positive response in testing."
"Drench has established itself as a credible and youthful brand and this new campaign will build on this by using charm and humour to continue to give Drench a distinctive and appealing personality."
:
"The new Drench campaign allows us to communicate an engaging message around mental hydration that differentiates us from other water brands on the market," said Andrew Marsden, marketing director, Britvic. "Consumer response to this concept has been positive to date with the new tagline receiving a very strong and positive response in testing."
"Drench has established itself as a credible and youthful brand and this new campaign will build on this by using charm and humour to continue to give Drench a distinctive and appealing personality."
