In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Dunkin' Donuts wanted to create awareness around the fact that their Iced Coffee is a perfect way to get a boost, even in the winter. Studiocom created a web-only video strategy to reach a younger demographic that reinforced this idea. And, what says energy in the winter better than a penguin? A guy in a penguin suit! A series of videos will be launched over the next few weeks and be promoted through Dunkin' Donuts social channels, YouTube, Twitter and Facebook.
Art Director: Raquel Jácome
Account Director: Kelly Rogers
Project Manager: Molly Sherman, Amber Ayer, Julie Casso
Production Company: Element Productions
Executive Producer: Eran Lobel
Director: Marc Colucci
Producer: Meriden D'Arcy
Offline Editor: Kat Baker
Online Editor: Christopher Santo
