HOKA's "Far Out" shows their Mafate X shoe running in remote South Africa
Apparel brand HOKA's new campaign “Far Out,” features the new trail running shoe Mafate X in the untamed
This is the 30-second edit that aired. We also have Tony Kaye's directors cut. The black
Ad Agency: Abbot Mead Vickers BBDO Limited
Creative Director: David Abbott
Costumes: Nail & Rockett
Director: Tony Kaye
Production Company: Tony Kaye Films
Editor: Peter Goddard
Lighting Cameraman: Tony Kaye
Marketing Executive: Stuart Wyss