Health Promotion Board - “Don’t Toy with Your Life” - Anti-Vape Campaign (2025)
“Don’t Toy with Your Life” is Singapore Health Promotion Board’s newest Vape-Free Campaign for 2025. It aims to
This is the 30-second edit that aired. We also have Tony Kaye's directors cut. The black
Ad Agency: Abbot Mead Vickers BBDO Limited
Creative Director: David Abbott
Costumes: Nail & Rockett
Director: Tony Kaye
Production Company: Tony Kaye Films
Editor: Peter Goddard
Lighting Cameraman: Tony Kaye
Marketing Executive: Stuart Wyss