Durex Play Lubricant - Trainwreck - print p.o.s Australia

Durex Play Lubricant - Trainwreck - print p.o.s Australia

Spinach, Melbourne need to communicate the benefit of Durex Play lubricant in an environment that has an audience ranging from children to old prudes, so this Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating, yet not.

 

This trainwreck isn't a train entering a tunnel, obviously and that's the clever. But I'm getting the opposite in my head, lots of logs leaving a tunnel. Oh sorry, I shouldn't have gone there.

 

Frank Morabito, Creative Director
Simon Cooper, Art Director

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