Müller FRijj - āJust feel the Urjjā (2025)
Müller FRijjās latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
In two ads, one dubbed and one not, aired during one commercial break Mortierbrigade drew attention to Equal Pay Day using every laundry detergent ad stereotype they could think of and then some. The twist was that the woman wasn't saying any of the usual things you'd expect, instead she was lamenting that women earn 20% less than men (in Belgium?) Mortierbrigade