Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Izvestia writes that this ad, from the Russian Finance magazine was banned with immediate effect in Moscow. The poster company had to tear down a 100 posters overnight after receiving a stern letter from Igor Presnyakov, chairman of the Moscow Committee for advertising and information.
Igor (and probably anyone else who saw it) thought the image depicted a sex scene, while the magazines publisher said: "I thought the currencies were dancing on our poster". A cossack dance, maybe....