In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
2 Chainz and actor Adam Scott play it up in this ad, which is only a short edit of the actual music video on 2 Chainz channel - where everything in this ad is expensified. Not only that, there's an easter egg in the ad that you can expensify, provided you have the app installed. This, so that the PR team cpould write the words "world's first super bowl commercial" in their release because there's never been an ad you could expensify before.
ad agency: JohnXHannes New York
Principal talent: 2 Chainz and Adam Scott
