To showcase the e-commerce platform’s necessity at this specific moment in time, it has introduced this new multimedia campaign from Anomaly called “Your Neighbors Have It.” The campaign shares true stories of real people’s experiences with Facebook Marketplace, featuring boyfriends who met when one bought a coffee table from the other, a young man who was able to furnish most of his apartment with only $15, and another who found a passion for photography after buying his first camera on the e-commerce platform.
The campaign consists of two series, including the stories previously mentioned, as well as videos starring influencers Ricotaquito, Ezee, and April Lockhart as they buy different items from real sellers.
“From flaunting newfound skills online to making authentic relationships in real life, we wanted this campaign to reflect authentic content on Facebook – and how it translates to in-person connections,” said Naz Nazli, Creative Director at Meta. “Facebook, at its core, helps people make and maintain connections. Facebook Marketplace epitomizes that mission, and this campaign highlights that.”
Achintya above scored the motherload, as he went to pick a stool up the seller said "you're pretty cool, take anything you like for $15"
Rico, below, found the perfect headband for a beach party.
Team Credits
Brand: Facebook Marketplace
Campaign: Your Neighbors Have It
Consumer Product Marketing Lead: Michael Ruderman, Andrew Truong
Product Marketing Manager: Jalak Amin
Creative Director: Naz Nazli
Creative Director: Jan Jaworski
Director, Head of Creative, Family of Apps: Rodrigo Moran
Head of Creative, Company: Tom Markham
Paid Social Performance: Michelle Soltis
Head of Production: Jenny Gadd
Production Strategist: Julian Katz
Production Strategist: Margaux Ravis
Marketing Decision Science: Mitchell Sanregret
Brand Marketing Strategist: Heidi Keel
Agency: Anomaly LA
Managing Partner/President: Khara Wagner
Partner/Chief Creative Officer: Josh Fell
Partner/Chief Strategy Officer: Aisea Laungaue
Managing Director: Josh Jefferis
Group Creative Director: Erwin Federizo
Creative Director: Daniel Chen
Associate Creative Director: Fede Munichor
Associate Creative Director: Joaco Lynch
Associate Creative Director: Charles Lee
Art Director: Brandi Kemp
Copywriter: Jasmine Espejo
Head of Production: Erika Madison
Executive Producer: Helena Miller
Producer: Tien Dang
Senior Strategist: Ariel Sayre
Senior Comms Strategist: Kimberly Van
Business Director: Meghan Miloradovic
Account Director: Michael Gobo
Head of Business Affairs: Jana Nauman
Senior Business Affairs Manager: Audra Brown
Associate Business Affairs Manager: Svetlana Minassian
Head of Creative Resourcing and Project Management: Chris Greve
Senior Project Manager: Rebecca Lear
Production Company: Off-Site Works
Director: Ryan Chun
Director of Photography: Madison McKamey
Executive Producer: L. Vertel Scott, Tomás Whitmore
Line Producer: Shae Horton
Editorial: Cabin
Editor: Dylan Edwards, Brad Dupuie
Assistant: Rex Kane Hart
Executive Producer: Adam Becht
Producer: Michelle Dorsch
Color: Trafik
Colorist: Ricky Gausis
Executive Producer: Meghan Lang Bice
Producer: Phoebe Torsilieri
VFX/Finishing: Shape + Light
Lead Flame Artist: Aaron Neitz
Flame Assist: Eugene Vernokiv
Executive Producer: Scott Boyajan
Producer: Arielle Weir/Jade Fulton
Animation: Los York
Executive Producer: Eric Zapakin
Producer: Bridgette Spalding
Music: We Are Walker
Music Supervisor: Danielle Soury
Music: New Math
Music Supervisor: Jake Falby
Mix/Sound Design: Lime
Mixer: Peter Lapinski
Assistant Engineer: Jeremy Nichols
Executive Producer: Susie Boyajan
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
