In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
AGENCY: The VIA Group, Portland, Maine
Chief Creative Officer: Greg Smith
Creative Director: Teddy Stoecklein
Copywriter: Amos Goss
Art Directors: Chris Avantaggio, Ross Fletcher
Executive Producer: Mary Hanifin
Associate Producer: Meghan Gildart
Director: Lena Beug (TV)
Production: Moxie Pictures (TV); Soundtrack Boston (Radio)
Editorial House: The Cutting Room (TV, Online)
Editor: Chuck Willis (TV, Online)
Assistant Editor: Sean McGrath (TV)
Graphics/FX: My Active Driveway (TV, Online)
Producer, Graphics/FX: Jonny Fego (TV, Online)
Engineer: Howard Carle (Radio)
Photographer: Lee Cullivan (Print, Direct Mail)
Director of Interactive Development: Tim Beidel
Interactive: Emily Straubel