I guess this is NSFW, sort of? For National Endangered Species Day the Quick Response Fund for Nature (QRFN) has
To announce the opening of an IKEA on Oxford Street the company focused its OOH campaign on the iconic bag.
Show the product! They listened to the creative brief. The campaign features a film directed by Danish filmmaker Martin Werner,
Adage tells the story of a faux absolut ads claim to fame. The ad which depicts Jason Lewis in the buff with a strategically placed Absolut bottle was shown on the show Sex in the City. Since then Absolut has been flooded with callers asking for a copy of the faux ad.
The ad appeared on a New York bus stop, but its appearance within the show as a Times Square billboard was added digitally. Sex and the City message boards on the HBO Web site were full of folks -- male and female -- asking for copies of the "Absolut Hunk" image.
