Today, Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduces itself with the launch of ‘Unreal Fitness’.
The campaign showcases an immersive in-headset experience, featuring stunning landscapes where members engage in full-body movements in sync with high-energy music. The brand relaunch follows the acquisition of the business by Meta earlier this year. To capture the essence of what it's like to punch, squat, and flow inside the Meta Quest headset, Supernatural traveled to Iceland with Director Neels Castillon and production company RSA Films.
“One of the defining aspects of Supernatural is our ability to suspend reality and make people feel like they’re actually present on top of a glacier, on a beach, or in any one of our incredible destinations," said Supernatural Co-Founder, Chris Milk. "To get that across, we knew we needed to shoot on-location, and we needed to call on the best, which is why we worked with Neels. Thanks to his incredible camera work, with this campaign, we’ve captured the exhilarating nature of working out in virtual reality. A truly transformative experience we hope to share with the masses."
Deciding to shoot the campaign on-location set in motion a whirlwind three weeks of pre-production, in tight partnership with the team at RSA Films, chosen for their proven expertise in capturing bodies in motion within nature.
"I’ve been a longtime fan of Chris Milk’s directorial work and VR art pieces, so it felt like a dream job when he and his team approached me to direct this campaign,” said Director, Neels Castillion.
“When I first tried Supernatural, I was genuinely immersed in the landscape and had a fulfilling workout experience. I wanted to convey as much of this emotion as possible within the commercial and was thrilled that we agreed to shoot the campaign in real-life breathtaking locations, because nothing compares to experiencing the power of nature, especially in Iceland. Working with Supernatural, with the support of my team at RSA and our Icelandic production partner, Comrade Films, we captured stunning footage – conveying the perfect blend of strong energy and poetic beauty that represents what Supernatural means to me.”
A NEW FRAMEWORK FOR FITNESS
Supernatural is a fitness platform that offers a unique and different experience compared to other fitness options available. It is redefining how we perceive exercise and wellness, and expanding our understanding of what constitutes a workout and our relationship with movement. Through Unreal Fitness, Supernatural offers a one-of-a-kind way to achieve fitness goals, positioning the Meta Quest headset as a revolutionary fitness equipment option for the masses.
“Like Peloton, Supernatural combines innovative hardware and an evolving content library into an accessible subscription model — it’s at the forefront of fitness and brings a new, more mainstream audience to VR.” said former-Peloton exec, and
Supernatural’s Head of Marketing, Sapna Kirk. “Supernatural is for anyone who wants a workout that feels more like magic than anything else.”
Supernatural Co-Founder: Chris Milk
Supernatural Head of Content: Samantha Storr
Supernatural Head of Design: Kevin Kearney
Supernatural Creative Director: Zach Richter
Supernatural Head of Marketing: Sapna Kirk
Supernatural Brand Marketing Lead: Elle Obletz
Supernatural Senior Producer: Par Guiv
Supernatural Design Lead: Rayne Chapman
Brand Platform Development: Mythology
Anthony Sperduti: Executive Creative Director
Audrey Attal: Creative Director
Kim Haxton: Creative Director
Parker Barnum: Managing Director
Production Company: RSA Films
RSA Films Director: Neels Castillon
RSA Films President & Executive Producer: Luke Ricci
RSA Films Executive Producer: Matilde Pinto
RSA Films Head of Production: Tom O’Connell
RSA Films Producer: Clint Caluory
Local Production Company: Comrade Films
Executive Producer: Jean-Michel Paoli
Line Producer: Kiln V.J. Paoli
1st Assistant Director Siggi Kjartan
DP: Eric Blanckaert
Choreography: Fanny Sage
Editorial and VFX: The Mill
Managing Director: Anastasia Von Rahl
Creative Director: James Allen
Executive Producer: Hillary Thomas
Head of Production: Scott Tinter
Senior VFX Producer: Katie Buckley
Sound Design and Mix: Lime Studios
Supervising Sound Designer: Michael Anastasi
Assistant Sound Designer: Michael Baran
Executive Producer: Susie Boyajan