‘Feel The Real’, Supernatural ‘s latest spot, shot in Iceland by Ridley Scott’s RSA Films and Director Neels Castillon

Today, Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduces itself with the launch of ‘Unreal Fitness’.

The campaign showcases an immersive in-headset experience, featuring stunning landscapes where members engage in full-body movements in sync with high-energy music. The brand relaunch follows the acquisition of the business by Meta earlier this year. To capture the essence of what it's like to punch, squat, and flow inside the Meta Quest headset, Supernatural traveled to Iceland with Director Neels Castillon and production company RSA Films.

“One of the defining aspects of Supernatural is our ability to suspend reality and make people feel like they’re actually present on top of a glacier, on a beach, or in any one of our incredible destinations," said Supernatural Co-Founder, Chris Milk. "To get that across, we knew we needed to shoot on-location, and we needed to call on the best, which is why we worked with Neels. Thanks to his incredible camera work, with this campaign, we’ve captured the exhilarating nature of working out in virtual reality. A truly transformative experience we hope to share with the masses."

Deciding to shoot the campaign on-location set in motion a whirlwind three weeks of pre-production, in tight partnership with the team at RSA Films, chosen for their proven expertise in capturing bodies in motion within nature.

"I’ve been a longtime fan of Chris Milk’s directorial work and VR art pieces, so it felt like a dream job when he and his team approached me to direct this campaign,” said Director, Neels Castillion.

“When I first tried Supernatural, I was genuinely immersed in the landscape and had a fulfilling workout experience. I wanted to convey as much of this emotion as possible within the commercial and was thrilled that we agreed to shoot the campaign in real-life breathtaking locations, because nothing compares to experiencing the power of nature, especially in Iceland. Working with Supernatural, with the support of my team at RSA and our Icelandic production partner, Comrade Films, we captured stunning footage – conveying the perfect blend of strong energy and poetic beauty that represents what Supernatural means to me.”

A NEW FRAMEWORK FOR FITNESS

Supernatural is a fitness platform that offers a unique and different experience compared to other fitness options available. It is redefining how we perceive exercise and wellness, and expanding our understanding of what constitutes a workout and our relationship with movement. Through Unreal Fitness, Supernatural offers a one-of-a-kind way to achieve fitness goals, positioning the Meta Quest headset as a revolutionary fitness equipment option for the masses.

“Like Peloton, Supernatural combines innovative hardware and an evolving content library into an accessible subscription model — it’s at the forefront of fitness and brings a new, more mainstream audience to VR.” said former-Peloton exec, and

Supernatural’s Head of Marketing, Sapna Kirk. “Supernatural is for anyone who wants a workout that feels more like magic than anything else.”

Supernatural (Meta)

Supernatural Co-Founder: Chris Milk

Supernatural Head of Content: Samantha Storr

Supernatural Head of Design: Kevin Kearney

Supernatural Creative Director: Zach Richter

Supernatural Head of Marketing: Sapna Kirk

Supernatural Brand Marketing Lead: Elle Obletz

Supernatural Senior Producer: Par Guiv

Supernatural Design Lead: Rayne Chapman

Brand Platform Development: Mythology

Anthony Sperduti: Executive Creative Director

Audrey Attal: Creative Director

Kim Haxton: Creative Director

Parker Barnum: Managing Director

Production Company: RSA Films

RSA Films Director: Neels Castillon

RSA Films President & Executive Producer: Luke Ricci

RSA Films Executive Producer: Matilde Pinto

RSA Films Head of Production: Tom O’Connell

RSA Films Producer: Clint Caluory

Local Production Company: Comrade Films

Executive Producer: Jean-Michel Paoli

Line Producer: Kiln V.J. Paoli

1st Assistant Director Siggi Kjartan

DP: Eric Blanckaert

Choreography: Fanny Sage

Editorial and VFX: The Mill

Managing Director: Anastasia Von Rahl

Creative Director: James Allen

Executive Producer: Hillary Thomas

Head of Production: Scott Tinter

Senior VFX Producer: Katie Buckley

Sound Design and Mix: Lime Studios

Supervising Sound Designer: Michael Anastasi

Assistant Sound Designer: Michael Baran

Executive Producer: Susie Boyajan