FILA USA has revamped its classic lineup and has gone all out in this feast-for-the-eyes spot celebrating the world of sports and fashion. And who better to bring this to life than Sid Lee?
This agency got put on the map in 2008 when it invited the cool adidas kids and some celebrities to a house party. In some ways this is a grown up version of the house party with way more style, fun and sexiness.
There's a bit of Heineken sexiness thrown in for good measure, too.
This might be the first purely aspirational spot I've seen in a while.
Advertising has gotten so serious and unfunny, it's great to see Sid and FILA bucking the trend.
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