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In Finland, Tampon for men aims to reduce gender dysphoria

In Finland, Tampon for men aims to reduce gender dysphoria

So, here comes this news from Finland:
"Tampon for Men by Finnish hygiene product brand Vuokkoset aims to alleviate the distress transgender men feel related to menstruation. The initiative aims to spark a conversation about the gendered nature of menstrual care and inclusivity of the health and wellness industry. The product will be launched 15th of November during international Transgender Awareness Week."
Soooo, let's cut to the chase. They have creatad a brand of "tampons for men" and naturally the brand website with it: formenstruation.com. For MEN struation. Haha, get it? Stay away from the puns, kids.

In Finland, Tampon for men aims to reduce gender dysphoria
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Blåvitt or No frills.
The comments on TBWA's announcement on Instagram about this brand are being deleted as we speak. This looks like award-bait.


TBWA\Helsinki
Alex Pineda, Chief Creative Officer
Paula Sonne, Earned Creative Director, Eleven
Heidi Taina, Creative Director
Mikael Kivelä, Head of Design
Iikka Maunumaa, Senior Business Director
Rosa Kojonkoski, Account Manager
Mikko Roininen, Art Director
Heikki Karstu, Junior Copywriter
Emma Pettersson, Junior Planner & Comms
Max Naumanen, Junior Digital Designer
Taneli Lahtinen, Creative Content / Photographer

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