First National Bank - Heartbeat - (2011) :30 (USA)

Mighty Director Phil Brown recently completed a five-spot campaign for First National Bank, emphasizing the company's Omaha roots and regional pride. Shot in a natural, homespun style, the spots offer a panoramic view of all things Omaha, emphasizing the extent to which the bank has enmeshed itself into the community.

Heartbeat is a wide-ranging montage of Omaha, panning across the city skyline, a local butcher, a firehouse, a theater, a little league game, and much more. A narrator complements the scenery: "Listen closely," it says, "and you will hear the heartbeat of a great city - history, culture, ambition. ... This is Omaha, and we're proud to be born and raised here."

"Our goal was to really capture the essence of Omaha, and for that, we had to spend some time in the city," noted Brown. "The entire crew had a great time, absorbing the passion of a great city so that it shined through in the campaign.

Client: First National Bank

Spots Title: Heartbeat (featured), FNB Employees, Business as Usual, Perfect Harmony, Teamwork

Air Date: September 2011

Agency: Bozell

Creative Director: Cliff Watson

Art Director: Aaron Christensen

Copywriter: Bryan Mohr

Producer: Nan Pike

Production Co: Mighty Film Co

Director: Phil Brown

DP: John Houtman

Exec. Producer: Kris Mathur

Producer: Jason Wolk

Editorial Co: Rooster

Editor: Richard Unruh

Assistant Editor: Jesse Unruh

EP: Melissa Kahn

Shoot Location: Omaha, NE