In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Making the point that the Ford Bronco can drive pretty much anywhere, the only traffic jam you'll experience is when you run into a flock of sheep.
Note, first published in Globs magazine, 20/07/23
Igal Ezra - VP creative
Anat Izhaki Abo - Creative manager
Shlomo Kavas - Copywriter
Kobi Nevo – Art
Ronit Doanis – Traffic
Ran Danino – VP client
Liel Cohen- Account Supervisor
Shahar Atal – Account Executive
