Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
The ad, which masquerades as a wildlife documentary, shows a reporter having his head bitten off by a pelican, with the endline "Don't lose your head". Several complaints have rolled in, and the advertising watchdog has decided to "restrict" the airing of this, it's been banned from being broadcast before 7.30pm.
Ad agency: M&C Saatchi
Creative team: Clive Yaxley & Jerry Gallaher