Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
Motrio, which operates local garages throughout Europe, has launched a new campaign anchored by a short film, “The Wonderful Tale
ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star,” features Kylian Mbappé arriving at a
Tony Baggott of South African production company - Frieze Films, commissioned by Ogilvy JHB, directed the launch commercials for Digicore C-track Secure. C-track Secure is a tracking system for vehicles using innovative technology.
For Baggott, the hero of the commercial is the car and it was therefore important to give the car a personality. "The car and owner were cast in the same way one would cast a couple. Bringing the cars personality to life meant that the driving shots were important performance pieces, where the style of driving illustrated the cars feelings."
Baggott says: "The car had to have a face and a personality in its looks and in its action - a humanization process had to take place to charm the viewer and make the commercial work."
SuperAdgrunts click on the image below to see the spot:
