Frito-Lay’s Flamin’ Hot - Push It! (2022) :60 (USA)

A lady bird watcher is climbing around in trees with her binoculars, as she accidentally drops two wide-open bags of Frito-Lay’s Flamin’ Hot. This sets off a group of animals to try them, including a very fast-moving sloth. Their lip-smacking inhales from the spicy heat turn into a song, a trick we've seen in thousands of ads before, but the CGI here is excellent which makes it all quite entertaining still.

I can't help that when they break out into full "Push it", I flashed back to the best Telco ad of the early naughts - the office dancers. "And nobody knows where Mackler is!" - That's "Nextel "Push it" from 2004.

Ad agency: Goodby Silverstein & Partners

Principal talent (voice) : Rapper Megan Thee Stallion and singer Charlie Puth

client: Frito-Lay’s Flamin’ Hot

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Anonymous Adgrunt's picture
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Neo's picture

2003 "Push it" ad is way funnier. While showing product benefit!