In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
A lady bird watcher is climbing around in trees with her binoculars, as she accidentally drops two wide-open bags of Frito-Lay’s Flamin’ Hot. This sets off a group of animals to try them, including a very fast-moving sloth. Their lip-smacking inhales from the spicy heat turn into a song, a trick we've seen in thousands of ads before, but the CGI here is excellent which makes it all quite entertaining still.
I can't help that when they break out into full "Push it", I flashed back to the best Telco ad of the early naughts - the office dancers. "And nobody knows where Mackler is!" - That's "Nextel "Push it" from 2004.
Ad agency: Goodby Silverstein & Partners
Principal talent (voice) : Rapper Megan Thee Stallion and singer Charlie Puth
client: Frito-Lay’s Flamin’ Hot
